The Paris International Air Show is the major global exhibition of aeronautical technologies; only rivaled by it’s sister event the Farnborough International Airshow, held on opposite years. Raytheon’s presence consisted of a two story chalet with reception, conference and dining rooms as well as a single story exhibit pavilion centered around product and system demos. The two spaces were created to unify the message of ‘INNOVATION in all domains’ and project Raytheon as an industry leader in multiple categories with a focus on superior systems integration. The well branded and executed presence played a major role in instilling confidence when demonstrating new technologies and trying to solidify multibillion dollar contracts. The client was thrilled with the outcome and subsequent sales/leads from the 5-day event.
Project: Paris Air Show Pavilion & Chalet1
Agency: The Boston Group