Multi-part Direct Mail
This three phase direct mail campaign led with a teaser audio-card mailed to the top brokers which established the ‘Road of Life’ theme and let them know something bigger was coming. Two weeks later a box arrived fully branded with a large scale die-cast mini cooper and a message to get them revved up for the final piece. A week after that the final piece arrived filled with all of the detailed materials and a z-fold ‘road map’ detailing the benefits of the product.
Project: 3 Part Direct Mail Campaign
Agency: Columbia Management
Client: Columbia Management