Creative Solutions For:
CUSTOMER EXPERIENCE
Every business needs to connect with customers. Understanding your customer’s perspective from their point of view is key to effectively appealing to them. I really enjoy digging into personas, mental models, and industry trends as I create and direct.
BRAND STRATEGY
I follow the paradigm that brands are living things. Thus, they must evolve to stay relevant to consumers. Brands have an origin story, a past and present. How a company is perceived by the marketplace dictates’ its value and worth. Does your brand’s brand equity please and compel your customers?
EXPERIENTIAL DESIGN
Experiences come in many forms. I create in-person and digital experiences that deliver well crafted messages and invoke action and followthrough. From the small-screen to the convention center floor — I have created experiences of many types and scales.
Current Muse
Putting form to chaos
Distilling complex information into an understandable and user-focused output excites me. Over the years I've worked on increasingly complex design projects with increasingly larger business implications. I have become increasingly interested in creating intuitive, interactive customer journeys that are useful to the entire company — from the C-suite to those on the ground floor. This manifests via interactive customer journeys that start at a high-level 'executive view' illustrating broad KPI and ownership. From there we dive down to visualize the inputs, forks, details and documentation at the touch point level and then further to the service blueprint that underpins the product. If you're interested, I love talking shop.
Client History
Beautiful solutions that yield results
