with a story.
I have a story too.
Creative Solutions For:
Every business needs to connect to customers. Understanding your customer’s experience from their point of view is key to getting better at appealing to them. I really enjoy digging deep to create highly interactive customer journey maps that make understanding users and their experiences easier than ever.
I follow the paradigm that brands are living things. Thus, they must evolve over time to stay relevant to consumers. Brands have an origin story, a past and present. Only some have a future. How a thing is seen by peers dictates’ its value and worth to them. Does your brand’s visual equity please and compel your customers?
Experiences come in many forms. I create in-person and digital experiences that deliver well crafted messages and invoke action and followthrough. From the small-screen to the convention center floor — I have created experiences of many types and scales.
Putting form to chaos
Distilling complex information into an understandable and user-focused output excites me. Over the years I've worked on increasingly complex design projects with increasingly larger business implications. I have become increasingly interested in creating intuitive, interactive customer journeys that are useful to the entire company — from the C-suite to those on the ground floor. This manifests via interactive customer journeys that start at a high-level 'executive view' illustrating broad KPI and ownership. From there we dive down to visualize the inputs, forks, details and documentation at the touch point level and then further to the service blueprint that underpins the product. If you're interested, I love talking shop.